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Our Purpose

Creating value through manufacturing and technology innovation to empower a sustainable future where people, businesses, and our planet thrive together.
Our history has been a century of facing and overcoming challenges, and “manufacturing and technology innovation” has been at the heart of all things we do at Komatsu. As we enter our new centennial, we will continue to uphold this spirit as we continue to create value together with our partners. And with this spirit we aspire to help create a future where people lead a safe, healthy and peaceful life in harmony enabling us all to thrive together.

Our Brand

Positioning | Personality | Promise
Our brand is more than our logo, a slogan or our products.
It is a promise to our stakeholders to create a consistent experience
through every touchpoint with us.

Our Positioning

We are partners for the full equation:
People + Products + Technology
Komatsu’s brand is about building partnerships, considering the needs of society,
customers or other stakeholders first, and then working together to innovate,
solve challenges and create value for generations to come.

Our Promise

“Creating value together” – this is the promise Komatsu makes to its customers and all other stakeholders. Together with you, we can create new values and work towards a sustainable future. The design’s emphasis on “together” indicates the importance we place on partnership.
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Our Strategy

There are three important pieces to our strategy:
Management Principle
The foundation of Komatsu’s management is to maximize its corporate value through the pursuit of “Quality and Reliability”. We believe that “Corporate Value” represents the total sum of trust the general society and our stakeholders place in Komatsu.
Management Strategy
Komatsu promotes the mid-term management plan "DANTOTSU Value – Together, to 'The Next' for sustainable growth (FY22- 24)", with the aim of creating new value for a sustainable future for the next 100 years.
Corporate Social Responsibility
We believe that our very business is Corporate Social Responsibility. The work that we do directly supports the growth and improvement of our communities, and society in general.